Beauty Wellness

10 Inspiring Black Estheticians and Skincare Experts to Follow on Social Media!

As a white esthetician I’ve had to search outside of my formal education to improve my ability to best serve my black and POC clients. The Eurocentric ideas of beauty aren’t just being sold to us in the media, they’re being taught in our schools.

We glaze over the Fitzpatrick scale and briefly acknowledge the different levels of melanin, but my entirely white team of professors weren’t able to speak confidently on specifically treating darker skin. 

When I visit top spas for a treatment and see the most popular skincare influencers out there: it’s mostly made for me and my light skin. I feel comfortable that they know how to care for my skin easily. But if I walked into these big chain spas with darker skin only to see white practitioners, white models, and white products? That’s a problem. 

Finding an esthetician is just like finding any other practitioner: we’re not all the same. We have varying levels of education and different areas of expertise. So depending on your skin type, concerns, and goals, I always recommend shopping around and consulting with different estheticians to find the one that makes you feel seen and heard, and can give you a clear and customized plan of action.

You’re allowed to say no if you don’t feel a certain spa or practitioner is aligned with your needs: be it physical, emotional, spiritual, or political. 

Social media has helped practitioners and clients who are aligned find each other so much easier. So I’m taking this week to highlight some incredible black estheticians and skincare experts to fill your feed:

Essence, Thee Skin Boss

New York, NY

Nayamka Roberts-Smith, LE

Los Angeles, CA


New Orleans, LA

𝑨𝒔𝒉𝒍𝒆𝒚 𝑾𝒉𝒊𝒕𝒆

Chicago, IL

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Everything about my skincare journey has been racial, from experiencing subpar care by non-Black dermatologists to the beauty companies that employed me. Racism is having to discover my passion because it was born out of necessity. I can recall so many of my milestones being spearheaded by the need to escape discrimination and shield my mental health, not simply because I WANTED to. Seeing non-Black creators that I’ve engaged with for years deciding to now follow or acknowledge my work in the given climate is pretty unnerving. Watching brands who don’t contract Black creators while partnering with non-Black ones (who steal our content) post black boxes for performative solidarity is comical. There are different sets of rules for Black estheticians that want to purchase specific professional back bar lines but in the last 72 hours they made a business decision to stand in inclusivity. • I have been consuming the news non-stop for the past several days. I have felt rage, helplessness and guilt for even wanting to talk about skincare again but even THAT aspect of my life is political and dear to my heart. As I ease back into work, I’d like to share some thoughts and my mission for those who are new. • I am a Black esthetician based in Chicago that specializes in treating Black skin care concerns. I work in a space with other Black women and together we create an environment where Black women feel safe, pampered and are free from micro aggressions. These are also the conditions I expect to see in the beauty industry moving forward. I am not on a witch hunt for any brands that have been silent, neutral or posting MLK quotes that doesn’t include his support of riots because they simply have been blocked. I implore creators and clients alike to explore Black-owned businesses as you would any other until we won’t have to make the differentiation in order to garner support. I’m challenging myself to return to a space that I love but not forgetting those doing the work in the streets. I’m allowing myself to create and share with those that welcome me. How are you showing up for Black people and Black people, how can I be of service to you? • 📸: @brookssmedia

A post shared by 𝑨𝒔𝒉𝒍𝒆𝒚 𝑾𝒉𝒊𝒕𝒆 (@skinclasshero) on

Sean Garrette

New York, NY

Lily Njoroge, LE

New York, NY

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Hey Instagram! I’ve gotten an influx of new followers recently, so I figured I’d introduce (reintroduce?) myself! ⁣⁣☺️ ⁣⁣ Hi, I’m Lily! I’m a Kenyan-born, American-raised, New York State Licensed Esthetician and Acne Specialist. I own a spa in New York (Skin Wins) where I work with @seangarrette providing the absolute most effective treatments for people of color struggling with acne and hyperpigmentation. ⁣⁣✨ ⁣⁣ What got me into skincare back in 2015 was my struggle with sudden onset eczema. I saw countless dermatologists to the point where my insurance stopped covering my visits. It took a full year of nearly being bed ridden with eczema for me to find relief. I say bed ridden because eczema affected my confidence SO much that I’d never want to leave my bed. I was also itching so much that it was hard to live life outside of…my bed!⁣⁣ 😖 ⁣⁣ Currently, my spa is closed due to COVID, but I’m happy to announce that we’ll actually be moving to a bigger location once we reopen! Also, I offer virtual consultations and thorough routine critiques which will be available again in the coming weeks again (the gworls booked me out until July!) 🤣⁣⁣ ⁣⁣ 5 fun facts about me: ⁣⁣ – I’m a former gymnast⁣⁣ – I can play the clarinet ⁣⁣ – I’m a former software developer⁣⁣ and currently working on my MBA – I LOVE a good restaurant. Always down for food 😂⁣⁣ – I’m really silly in person! You can always find me laughing about something LOL Say hi back and tell me why you followed me! 💙 📸: @dermatologram

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Beauty with Bodden

📍Toronto, Canada

Essential Body Bar

Houston, TX

Kayla Deasia

Houston, TX

Dija Ayodele

London, UK

And keep an eye on Black Skin Directory, created by esthetician Dija Ayodele, a new directory specifically for people with skin of color seeking treatments, skincare professionals, product reviews, and events.

Currently it’s based in London, and I hope it will expand further in the future!

This is by no means an exhaustive list so please feel free to tag your favorites in the comments that I may have missed!

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